This was a Salesforce kit I designed to promote Lord Jones and Happy Dance CBD products in the U.S. Unfortunately, the Happy Dance brand—launched by Kristen Bell—fell short of its goals and was discontinued before we were able to produce the kit. Not the happiest outcome, but I loved designing it.
Here are a few examples of sales kits created for Altria. These kits were designed to introduce new devices to retailers and needed to convey a premium feel. Each kit was built to house the devices, accessories, and educational materials.
This sales brochure kit was designed to support the sell-in of Hershey Company’s premium brand portfolio. The custom folder showcased nine distinctive Hershey brands, including the debut of the Starbucks® chocolate line, produced in partnership with Hershey. The brochure told the story of fine chocolate craftsmanship—from cacao pod to finished product—highlighting the care and quality behind each brand.
