Below are just a few of the high-impact promotional partnerships I led for the Hershey account, featuring powerhouse properties from Marvel and DC. Each sweepstakes program was built around a unique entry mechanic inspired by the movie, creating a seamless connection between the shopper experience and the storyline. By leveraging iconic characters across bold POS and in-store displays, we consistently secured premium placement in key store locations—driving significant sales lifts and turning our agency into heroes at retail.
