The Pomi client wanted to grow their brand and introduce a bold new packaging design. It was time to get real—real authentic.
This campaign began with a disruptive visual approach featuring the actual farmers who grow the tomatoes. Their imagery was used to capture attention and convey the brand’s genuine roots and farm-to-table appeal. A compelling tagline was then developed to confidently assure consumers that Pomi tomato products are the perfect pick for creating the perfect Italian dish.
Whether it's an Italian grandmother, a Pomi farmer, or a trusted chef—they all agree: Pomi is the only choice for the perfect recipe.
Interactive streaming TV ads, social posts, and rich media ads educate and inspire shoppers to try Pomi recipes.
Lastly, we tap into influencers, providing them with kits and 'I Pick Pomi' cards that let them share one of the many reasons they choose Pomi for their favorite recipes.
