This national c-store promotion rewarded PAYDAY fans with the chance to win $100 in instant cash. Shoppers entered by playing a mobile scratch-and-match game featuring tool icons — a creative nod to the brand’s hardworking fan base. Matching three tools triggered an instant win, driving excitement and repeat engagement.
Social media advertising played a key role in driving shoppers to participating c-stores. As a result, PAYDAY secured premium display placement beyond the candy aisle, increasing brand visibility and boosting sales.
