At the Retail Innovation Conference in Los Angeles, a gritty stencil-style street art theme visually reinforced the focus on how social platforms are reshaping the shopper’s path to purchase. Attendees explored tech-forward activations and immersive experiences that showcased current insights and future shopper trends, highlighting the growing influence of social media on retail behavior.
BTW, I love doing any type of challenging Photoshop work, especially when I can combine a bunch of found art and composite something that looks incredibly real and detailed.