This integrated on- and off-premise program inspired consumers to elevate their margarita with the rich, sophisticated flavor of Grand Marnier. At retail, branded tasting stations invited shoppers to sample the Grand Margarita and enter for a chance to win an elegant Grand Marnier Table Serve Set—bringing bar-quality experiences home. In bars and restaurants, bartender training and table service cues helped guests discover and enjoy a more refined, summer-worthy cocktail.
