The insight behind this recent new business pitch for Temptations Cat Treats was simple: cats weren’t getting their fair share of treats compared to their furry rivals—dogs. This imbalance inspired a concept that reimagines the ubiquitous and familiar “lost cat” poster, turning it into a rallying cry for equal TREATment—with cats taking matters into their own paws.
I used AI-generated imagery throughout the deck to deliver disruptive storytelling and create un-furgettable scenes that brought the idea to life. These visuals immediately grab the attention of our cat-loving audience, while the overall concept was strategically designed to nudge them toward treating their cats more often—with Temptations.
