Brown-Forman requested a disruptive, evergreen retail display that could be easily refreshed to align with key shopper occasions such as football season, summer, and the holidays. The final execution delivered a high-impact, year-round solution featuring drink inspiration at the point of purchase. An interactive digital screen engaged shoppers with seasonal cocktail recipes and entertaining tips, all easily savable via smartphone photo capture. The display also created strategic cross-merchandising opportunities, driving incremental sales and added convenience for the shopper.
